500 WANTS YOU

free dom 5oo

free dom 5oo by thomas lamonby from uk

designer's own words:

Free-dom 5oo

We started this project intending to develop a product that could be used as a promotion for the car. To be handed out free at the car unveiling or a showroom. After thinking about all sorts of things, we decided to design a condom package. Talking to older generations about their experiences with the old Fiat 500 was what gave us the inspiration, they talked to us about how affordable this revolutionary little car was, and how much freedom it offered them. Our condom package idea was supported coincidentally by a British car magazine, which voted the Fiat 500 as “the sexiest car in the world.” Wanting to express ourselves through more than just shape and colour, we came up with a slogan to integrated into the design. “Car revival, emotional revival”. The essence of the new Fiat’s shape has been translated into our design, through the bubbled shape, and the subtle colours. We imagined a hypothetic situation for the condom, where it could be placed in free handout bags as a promotional gadget, or on exhibition stands. Included is one image that shows the condoms being distributed at a Fiat stand, the condoms themselves are placed upon some tables which we designed. It’s not a puritan design, but its bold and that’s what in our opinion the Fiat 500 is.


finished2.jpg

finished.jpg

    have something to add? share your thoughts in our comments section below.

    comments policy
    LOG IN
    designboom's comment policy guidelines
    generally speaking, if we publish something, it's because we're genuinely interested in the subject. we hope you'll share this interest and if you know even more about it, please share! our goal in the discussion threads is to have good conversation and we prefer constructive opinions. we and our readers have fun with entertaining ones. designboom welcomes alerts about typos, incorrect names, and the like.
    the correction is at the discretion of the post editor and may not happen immediately.

    what if you disagree with what we or another commenter has to say?
    let's hear it! but please understand that offensive, inappropriate, or just plain annoying comments may be deleted or shortened.

    - please do not make racist, sexist, anti-semitic, homophobic or otherwise offensive comments.
    - please don't personally insult the writers or your fellow commenters.
    - please avoid using offensive words, replacing a few letters with asterisks is not a valid workaround.
    - please don't include your website or e-mail address in your comments for the purpose of self-promotion.
    - please respect jury verdicts and do not discuss offensively on the competition results
    (there is only one fist prize, and designboom usually asks renown professionals to help us to promote talent.
    in addition to the awarded designs, we do feel that almost all deserve our attention, that is why we publish
    the best 100-200 entries too.)

    a link is allowed in comments as long as they add value in the form of information, images, humor, etc. (links to the front page of your personal blog or website are not okay). unwelcome links (to commercial products or services of others, offensive material etc. ) will be redacted. and, ... yes, spam gets banned. no, we do not post fake comments.

    shortlisted entries