From Moleskine to Moleskinerie, the hidden M

designer's own words:

i came across a very simple idea, making use of moleskine's main features, i turned it into a very visual project. the black square with rounded-corners and its secret-keeping history made me play hide-and-seek with the "m" standing at the beginning of the word, for that using both the featured elastic strap and the bookmark inside moleskine. it is a very plain and understandable logo, which calls for the simplicity and mostly for the main features of the moleskine.

Black and White Logo Proposal

Colored Proposal (Blue)

Colored Proposal (Yellow/Black)