gear up 500 accessory&lifestyle by keehoon yoo from usa

This portable jumpstart battery is to take on the brand identity of the FIAT 500 for which it was designed. Just like all FIAT models, this concept accessory stands for the creativity, versatility, and practicality.

Gear Up is a portable battery with enough power to meet active FIAT users need with the ability to act as an emergency backup. A battery that has the FIAT 500 identity would be more desirable and therefore, more marketable to FIAT 500 owner who would purchase an aftermarket product for the car.