IDF awards 2013

girly man wine

girly man wine by Justin Smith from usa

designer's own words:

A beverage created for my packaging design class at University of Wisconsin Stout meant to disrupt the typical distribution style of wine. Girly Man takes on a little masculinity through its craft beer like presentation, but does not take itself too seriously. The pint is ideal for people who would like to enjoy wine in environments that would otherwise deem the traditional wine drinker pretentious and unmanly. Tyrion Lannister from Game of Thrones describes it best, "Never forget what you are. The rest of the world will not. Wear it like armor, and it can never be used to hurt you." That is way I named it Girly Man. If people think you are unmanly for drinking wine at the bar so be it. The designs were screen printed onto the bottles by hand by rolling the bottles against the flat screen. Photography by Justin Smith.

Merlot front and back.At the pub. Cabernet close up.Merlot, cabernet, and pinot noir. Corner table. Studio shot.

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