godrej interio nrg chair by Karthik from india

The inspiration for the chair came from connecting to the youth and capturing the essence by its form and function. From research, it can be stated that denim captures the attitude and thoughts of youth in all its glory – tough, sturdy, long-lasting, outgoing, cool etc. The overall form of the product is inspired from a free-flowing wave that flows through the chair. This form breaks the monotony of rigid form that the chair encompasses, thus making everyone take notice. The chair comes in denim fabric upholstery and double stitch line detail to give a ‘jeans’ look.

Intended Use: The target user would be Young Urban Professionals often referred to as ‘Yuppies’, whose offices usually have flat hierarchies. The chair has been designed to appeal to the young and the young at heart, making the seating experience both fun and comfortable. NRG would fit perfectly into segments like IT/ITES/MNCs as an office workstation chair, as well as for enthusiastic youth starting up.

USER BENEFIT

- The chair gives a youthful look and feel and delivers a sense of style in owning it.

- The Active Bio-Synchro(TM) Mechanism removes the need for separately adjusting the back tilt tension for the user.

- The unique feature of Visco-elastic Lumbar Support, which is made of memory foam pad, provides a variable sink to the lumbar region, thus giving instantaneous feeling of comfort. This increases comfort in the lumbar area and has enough give for free movement.

- Back support has air channels in the back foam, which enhances the cushioning effect and aids in free movement of the back without exerting much force. This also reduces pressure on the back, thus helps one be seated longer.

- The armrest is four-way adjustable (height, swivel, to and fro, width) enabling flexibility for different tasks and body dimensions.

- The tapered back profile facilitates free upper arm movement while giving wide lower back support.

- The armrest has enough room below for free sideways movement of the leg.

- The product is easy to clean and comes with snap fit joineries making it easy to replace components for servicing.

- The chair is semi-knock down in carton and requires very less time to assemble on-site with basic tools.