key 500

key 500 by amedeo sironi from italy

designer's own words:

KEY 500 (500 lifestyle)

This item is a mp3 player and a flash drive, it can be used everywhere with
earphones and can be plugged into the USB slot of a computer (Pc or Mac)
and in the car stereo (I think fiat 500 will have one with USB).

The idea of the shape of this key come from the logo of fiat 500 itself, a pentagon with
the vertex at the bottom.

Lines are rounded and surface is smooth, in order to reach a good touchable product.

The key could have different memory capacity (it depends about technical solutions).
It has a display that change colour depending on the colour of the key.
Has a place for the necklace in the rear part, modelled as the 500's logo.
Has a USB cap and a control panel based on 5 buttons (play, rewind, ffw, up, down).
To run or shut down the key you should press the play button for a longer time (just as
seen on some mobile phones)

01. key 500: dimension

copy_1_tav02.jpg 02. key 500: lifestyle

copy_0_tav03.jpg 03. key 500: what’s your colour?