oaktree international school visual identity and marketing collateral design

oaktree international school visual identity and marketing collateral design by shanoo bhatia from india

designer's own words:

The Oaktree International School logo encapsulates the vision and the mission of the school. The figures seek to capture the way students will discover and experience the essential unity of human knowledge. The school’s education philosophy is driven by its central belief - experience cannot be compartmentalised if a child is to grow both academically and personally whilst becoming more socially, ethically and environmentally aware.
Beginning with the yellow figure and working in an anti-clockwise direction:
The Athlete represents physical activity. Its placement toward the top of the globe is a reminder of the Ancient Greek belief that concentration on the development of the body is integral with the expansion of the mind.
The Scientist represents the Sciences and the belief that objective observation is a crucial source of knowledge.
The Scholar symbolises the Humanities and the worldwide origins of our common search for knowledge.
The Mathematician signifies Mathematics and the importance that reason plays in understanding our world.
The Bibliophile characterises Language and the central place that it plays in expression of our thought and all human communication.
The Teacher is reaching out and embodies a sense of social responsibility to the society of which we are all an integral part.
The Musician epitomises the importance of creative expression, and the cross-cultural essence of the Arts.
The Environmentalist is engaging with the natural world and highlights the importance of environmental awareness.

The visual identity where the colours were adapted from the colour of an oak tree leaf through the seasonsoaktree international school visual identity and marketing collateral designThe Oaktree logo explanationoaktree international school visual identity and marketing collateral designStationery Designoaktree international school visual identity and marketing collateral designBrochure Designoaktree international school visual identity and marketing collateral designUniform Designoaktree international school visual identity and marketing collateral designWebsite Design