Lexus Design Award 2014


Ooho! by Rodrigo García GonzálezGuillaume CouchePierre Yves from spain

designer's own words:

Curiosity leads us to appreciate the most simple and beauty form that nature offer us, a drop. It is the smallest quantity of liquid heavy enough to fall in a spherical mass. Liquid forms drops because the liquid exhibits surface tension, bounded completely or almost completely by free surfaces. "Ooho!" replicates this behavior, encircle the water in a eatable membrane of algae. It is new way of packaging that propose an alternative to the plastic bottle. Using the culinary technique of sphereification, the water is encapsulated in a double gelatinous membrane. The technique consist into apply sodium alginate (E-401) from the brown algae and calcium chloride (E-509) in a concrete proportions in order to generate a gelification on the exterior of the liquid. The final package is simple, cheap (2ct/unit), resistant, hygienic, biodegradable and even eatable.

The most clear inspiration is the way nature encapsulate liquids using membranes. Made of lipids and proteins the membrane enclose, limit and give a shape keeping the balance between the interior and the exterior. As example the egg yolk. As structural element a membrane works almost exclusively with traction forces. The technique of spherification, of shaping a liquid into spheres which visually and texturally resemble caviar born in 1946. (US Pat. 2,403,547). In the 90s the Spanish chef Ferràn Adria brought the technique to the modern cuisine at his restaurant elBulli. “Ooho!” apply an evolve version of the spherification to one of the most basic and essential elements for life, the water.

After experimenting the spherification technique with different ingredients, proportions and dimensions, a “recipe” was found to create “Ooho!” with a double gelatinous membrane and in different sizes. The double membrane protects hygienically the inside and allows to locate between the two layers identification labels with out any adhesive. Other of the technical innovations is to manipulate the water as solid (ice) during the encapsulation so is possible to get bigger spheres and allows to the calcium and algae to stay exclusively in the membrane. The exploration of how other disciplines can solve design problems, generates interesting states as “how to design in the kitchen” or “how to cook the design” . Nowadays only big companies have the infrastructure to manufacture packaging. The main idea of “Ooho!” is that everyone could make them at their kitchen, modifying and innovating the “recipe”. From DIY to CIY (Cook It Yourself).

Ooho! 1
Ooho! 2
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Ooho! 3
Drinking Ooho!
[jwplayer config=”mplayer” width=”818px” height=”600px” file=”” html5_file=”” download_file=””]

User testing

  • Instead of making bubble why dont you make water bottle with same material?
    May be it would be difficult but even can try for that. Make that bottle in 4 layers.

    Dhvanik Shah
    Sep 23, 2017
  • I am interested for the manufacture in India .Please help me giving guidelines

    Tapas Kumar Roy
    Apr 15, 2017
  • First of all my english is not that great. I wanted to say that you can store them in a machine like a gum machine that gives you a gum when you put the money. Otherwise they are hard to store. I suppose that it is a good way to store and sell. They can be placed on streets, beaches or buildings like markets, airports, schools easily by my storing advice.

    Cagrihan Karasu
    Apr 13, 2017
  • If you watch the video, the concerns mentioned are addressed. There is an outer layer that is peeled off, like a fruit. Inside is the water encased in the thinner membrane. That’s why in some pics the water drops are really clear and sometimes it looks like they have a wrinkled covering.

    Apr 11, 2017
  • Raxmo, the only stupid idea was your comment, I think it’s a great idea, would totally cut down global warming.

    Aug 01, 2016
  • Stupid idea! How do you store them? In a plastic, eh? It can make a huge mess if you drink it. Naah! Cut down on cola coke glass bottles and use it for water instead!

    Nov 12, 2015
  • The solution to the breaking problem: Add air to the inside of the orbs, and here’s why: water is non-compressable, making it easyer to burst the membrane whereas air is compressable, absorbing much of the impact taken during transportation. This means that one could feasably produse 2500-500 ml balls store and trasport them with little loss in product. It may even be possible to create arger ones, not sure, I’m not the one with resources to test such methods. At home, one could whip up the solution befor mixing them, or use a syringe full of air or something, not sure what would work to actually introduce said air into the system.

    Sep 17, 2015
  • No need to eat them; biodegradable.
    Would be great for Afrika, where many people drink from small plastic bags.

    Mar 21, 2015
  • I think this would be a good idea except that it’s unsanitary if you wanted to store them.

    Nov 11, 2014
  • Only one problem how are companies going to sell these without getting stolen. Nevermind make it two even if you could put 12 of them in a canister if they are that easy to break then won’t they break there. It is a good idea but not cost effective

    Nathaniel Elliott
    May 18, 2014

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