oval by martin broen from italy

designer's own words:

A pure geometric shape in a clear PET body that enhances the communication of the cleaning characteristics of the product.
The oval shape was designed to provide a compact and stable volume that can live proudly in a home environment with the value of a decor element.
The elliptical windows at each side of the volume provides a flat surface for the double-side translucent labels, at the same time they create an outstanding grip zone.
The result is an amazingly simple and attracting geometry that provides a strong product differentiation on the shelf, is fun to use and helps communicating the product qualities without compromising the production / transport constraints.

Oval study model

oval_panel_2.jpg Oval presentation rendering

oval_panel_3.jpg Oval graphics and color variations