Hirosaki Apple Design Award 2017

Package

Package "Brave apple" by Kuchukbaeva A. from russia

designer's own words:

The apple from Hirosaki is a souvenir which has an emotional background and a spirit of local traditions. Bright colors of Nebuta Festival and memorable graphic of traditional masks become
the personages for this package. It’s a different way to give a sense of bravery to the apple and move away from the idea that apple is a «cute» object.


 

Package "Brave apple"
Bright colors of Nebuta Festival and memorable graphic of traditional masks become the personages for package.

 

Package "Brave apple"

 

Package "Brave apple"

 

Package "Brave apple"
The color of the stage of an apple rippening process coresspondents to the mask for Nebuta Festival. Every mask shows the emotion which changes in the same way as an apple rippening process

 

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