piramal enterprises visual identity development by shanoo bhatia from india

The brief was to create an image that reflects the groups’s strong heritage and values. Our strategy was to unify the many group enterprises under a monolithic Piramal identity.

Acknowledging the three values of Gyan (knowledge) Karma(action) and Bhakti (care) as intrinsic to the group’s management philosophy; we arrived at the Gyan Mudra which resonated honestly with these values. Our final solution was ‘performed’ as a dance - the dance of the story of Lord Buddha, as he meditated for enlightenment and spread the message of empowering care.

In the words of our client Dr. Swati Piramal, “Our visual identity is layered, rich, spiritual, intimate, powerful, yet gentle. It focuses the mind, body and heart to give the light of knowledge, encourage dynamic action and invoke deep care and compassion, bringing health, prosperity and peace to all. Our new logo has a ‘soul’.”