royal gazon, vegetal companion

royal gazon, vegetal companion by gaspard graulich from france

designer's own words:

When objects are too imposing we usually have a global perception and consequently superficial.
It is interesting to point out details and have a new vision of them.

Grass is the most commun, insignifiant vegetal. however if we show it at a small scale and take it out of its context then it can fill us with us with wonder.
Table articles/objects are among the most used in everyday life.They are part of our unconscious memory. their function had not changed much. evolution comes from their esthetic.

The concept of "Royal Gazon" is not to create just another esthetic.

"Royal Gazon" is a range of grass modules and of table articles fit to receive the modules.
Those grass modules, that can be used on their own as interior decoration, add value to the table objects.
They give a personal, warm, living touch to a impersonal industrial world.

The table products have deliberately be designed with neutral, commun shapes so that we see the objects themselves, not the esthetic.
This basic shape ,just changed to suit to the modules, allows to draw attention first on the grass then on the object itself.

We then have a new perception ot the objects.

principle

royalgazonpage2.jpg technical

royalgazonpage3.jpg other objects