say cheese

say cheese by james rowe from uk

designer's own words:

This piece is about trying to convince consumers that the responsible re-use of resources is the way forward for sustainable design. just because a product has come to an end of its useful life in one context, this does not mean it cannot be reused in another. its main point is not the re-use of the cameras disposable circuit board, more that the battery inside the camera is disposed of only half used.

On and Off positions

copy_0_design_boom_entry_2.jpg Say Cheese Light construction

copy_0_design_boom_entry_1.jpg the free esxchange of camera batteries