reinvent

silhouette

silhouette by martin broen from italy

designer's own words:

Silhouette: This concept is born on the intent to create an innovative packaging that offers an ideal gripping geometry, a distinctive shape and strong presence at the shop.

The novel aesthetic generates a distinctive front and back of the product to satisfy the different aspects of the shop and use experiences. The front facade offers two distinctive areas for labeling positioning (single curvature surfaces), the upper one reserved for immediate brand recognition and the lower one to place the supplementary and legal information. The back part is dedicated to maximize the handling comfort by offering a central reduced gripping area, located at a height that allows outstanding handling at different inner liquid volumes. Also the grip area is studied to be used at an angle that helps the pouring action, providing besides the grip an spherical lower surface that fits on the palm of the hand and an upper surface that helps loading the weight on the hand reducing the grabbing force needed.

The bottle is done in PET to allow a shiny finish that helps communicate the cleaning power of the product helped by reflections of the light on the sensual curves of the translucent body and emphasized by the translucent labels. The PP flip-top cap is snapped into position trapping an extra collar that adds a distinctive color detail for each product fragrance.


Silhouette rendering

silhouette_panel2.jpg Silhouette Views / graphics

silhouette_panel3.jpg Silhouette model and colors

    have something to add? share your thoughts in our comments section below.

    comments policy
    LOG IN
    designboom's comment policy guidelines
    generally speaking, if we publish something, it's because we're genuinely interested in the subject. we hope you'll share this interest and if you know even more about it, please share! our goal in the discussion threads is to have good conversation and we prefer constructive opinions. we and our readers have fun with entertaining ones. designboom welcomes alerts about typos, incorrect names, and the like.
    the correction is at the discretion of the post editor and may not happen immediately.

    what if you disagree with what we or another commenter has to say?
    let's hear it! but please understand that offensive, inappropriate, or just plain annoying comments may be deleted or shortened.

    - please do not make racist, sexist, anti-semitic, homophobic or otherwise offensive comments.
    - please don't personally insult the writers or your fellow commenters.
    - please avoid using offensive words, replacing a few letters with asterisks is not a valid workaround.
    - please don't include your website or e-mail address in your comments for the purpose of self-promotion.
    - please respect jury verdicts and do not discuss offensively on the competition results
    (there is only one fist prize, and designboom usually asks renown professionals to help us to promote talent.
    in addition to the awarded designs, we do feel that almost all deserve our attention, that is why we publish
    the best 100-200 entries too.)

    a link is allowed in comments as long as they add value in the form of information, images, humor, etc. (links to the front page of your personal blog or website are not okay). unwelcome links (to commercial products or services of others, offensive material etc. ) will be redacted. and, ... yes, spam gets banned. no, we do not post fake comments.

    shortlisted entries