sketching dynamic

designer's own words:

since “moleskine” is about making the famous notebooks, i decided to go with a dynamic and sort of “sketchy” logotype and wanted it to be unique, so i made it myself . it presents the movement of people who carry their notebooks and make their drawings, sketches, ideas and plans in them. with the sharp edge serif letters and italic style i wanted to make that movement and dynamic even more powerfull.

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