sound's dna

sound's dna by alexandre felipe facuri carneiro dias from brazil

designer's own words:

Simplicity, quality and sophistication were the concepts used to create the layout of Tivoli Audio's 10th anniversary. The evolution was the main idea to create the graphic elements that make up the layout. The sound waves placed at the top of the layout show a timeline which describes the evolution since the Tivoli Audio's criation, passing through the year 2010 (year of 10th anniversary celebration) and indicating its continuous evolution to the future. At the same time, the sound waves is a stylization of the DNA chain to symbolize that the sound and quality audio are in Tivoli Audio's genetic information since its birth. The graphic equalizer symbolizes the Tivoli Audio's sounds essence and are composed by little icons of Model One, creating a reference with the company's history and its evolution.

billboard format

2_billboard_detail_150k.jpg billboard detail

2_billboard_simulation_150k.jpg billboard simulation