The new Moleskinerie ldentity

The new Moleskinerie ldentity by Sas Etteh from uk

designer's own words:

I am quite familiar with the Moleskinerie brand haven used their notepads as a child. For this task, i did some brainstorming and decided to settle on a logo that beard some resemblance to a Moleskine notepad. I was inspired by the ridges of a closed notepad with a book marker sticking out. Font is modified with special emphasis on the 'M'. Logo is all vector so scalability will not be an issue.

Logo concept

moleskinerie2.gif Design philosophy

moleskinerie3.gif Flexibility

moleskinerie4.gif The Web

copy_2_tshirt.jpg T-shirt example

copy_0_moleskinerie5.jpg Merchandising example