the paper issue

the paper issue by edison li from philippines

designer's own words:

When there are discussions about paper and it's environmental effects, it is usually associated with trees and deforestation. Starting from this familiar point, I try to create awareness that the problem goes beyond just trees and forests... way too much water, fossil fuels and energy is used in the manufacture of paper aside from trees. I also illustrate just how much we "over-depend" on paper by including factoids on paper use as the roots of the fallen tree. It is an analogy I try to create... over-dependence and apathy as the root of the paper problem.

the paper issue, it’s bigger than we all thought… what is the root of it all?

root_detail2.jpg one of the

root_detail1.jpg another