unsafe city stay human by Rishabh from india

(This campaign I did is under Instructor, Sir Hafiz Ahmed at Jamia Millia Islamia this year through my 3rd yr of BFA (Applied Arts).
These posters have been PRESELECTED for Lurzer's ARCHIVE - Advertising Worldwide as a Student Entry for the Vol. 06-12.)

I chose to work on anti-alcoholism because from the locality around me and through digital and press media, I found over drinking as one of the worst stage that a human can achieve and when the stage comes, the human being becomes unpredictable, gets wild and very often finds a victim.
The posters show human(s) turning wild enough to hurt anyone through their shadows lying on streets that impacts directly on one's mind with the tagline I wrote,
"A drunk goes wild. Stay Human..."
and body copy;
"Every year a lot of innocent people become victim of the over drunk ones, Many die, the rest suffer... Say NO to ALCOHOLISM!"