wank el moto by rg from india

MZ MOTORRAS :
MZ has failed to live up to user expectation
A new beginning is required to push the envelope
They are missing the historical racing spirit in their products

USER:
User has great respect for the brand
He wants more advanced user experience
He seeks a blend between classic and modern values

2015
The future holds great opportunities for MZ
Technological advances need to be considered
MZ must be able to create its own place in the market.
Must learn to utilize the raw materials and new processes in the best way possible.

TECHNICAL
To design a Design Research Vehicle to set a new brand DNA
Green materials to be explored
Explore possibility of new co-branding
Highly ergonomic