where the idea begins by minimalmayer from hungary

The logo summarizes the spirit, that the Moleskine brand involves.
The pencil is an essential tool that is suitable for recording sketches and ideas and also a marked symbol.
The lightbulb is a powerful symbol, which refers to the multitude of flashing ideas while designing.
The spiral points the way, which we pass while we are sowing on a paper our ideas.
The typography and the three symbols combine in a visual sign which is easy to remember and advertises the Moleskinerie brand.