where the idea begins

where the idea begins by minimalmayer from hungary

designer's own words:

The logo summarizes the spirit, that the Moleskine brand involves.
The pencil is an essential tool that is suitable for recording sketches and ideas and also a marked symbol.
The lightbulb is a powerful symbol, which refers to the multitude of flashing ideas while designing.
The spiral points the way, which we pass while we are sowing on a paper our ideas.
The typography and the three symbols combine in a visual sign which is easy to remember and advertises the Moleskinerie brand.

brand system

logo_design.jpg logo design

coroprate_typeface.jpg logo typeface

color_palette_system.jpg color palette

prez.jpg stamp view

copy_0_moleskine_video.swf logo presentation