yum fruit granola crunch by Emily Larson from usa

YUM! Fruit & Granola Crunch is a single serving specialty granola product. There are six individual servings included, each containing a different flavor. YUM! combines organically grown granola with bits of dried fruit for a yummy and healthy snack for on the go.

I had three main goals in mind when it came to tackling an innovative cereal box design: portion control, convenient storage and sustainability.

My main concern was to create something that was convenient to control portion sizes. Traditional cereal boxes lack any indication of this, and rarely do people get out a measuring cup to pour a bowl of their favorite cereal. This is how I came up with the individual serving containers.

By having each individual portion in their own small package helps keep the product fresh and is more useful for on the go. I was inspired by a certain triangular pattern, which sparked the shape of the individual cartons. By making each carton in the shape of a triangle, I was able to fit them together in a single package creating a hexagonal shape.

The whole package is only 8 inches tall, 4 inches wide and 4 inches deep- thus solving the storage issue. Then my next interest was sustainability. I wanted the package to not only be recyclable, but also be made from post consumer paper. This aided in the persona of the organically grown granola and made it easy to construct each package.

Each carton was cut from a single piece of paper and then scored, folded and glued. They also have a die-cut plastic window to show the flavor of the fruit and granola inside. The six individual cartons are held together by a single band made from the same paper which includes general nutrition facts and displays all of the organic and recyclable certifications.