made.com showroom by bureau de change
developed by london based design office bureau de change, the new made.com showroom explores the relationship between online and offline, and 2D and 3D. QR codes, LCD touch screens and 3D scanners sit alongside the physical product, fabric samples and furniture miniatures. the experience for the customer begins at the ground floor lobby where the ceiling has been given texture using a series of down-scaled replicas of furniture normally found on the company website. to create the texture, key pieces from collections were 3D printed as miniatures and formed into silicon moulds that were then cast in a yellow tinted jesmonite.
each of the 560 maquettes are then suspended from the lobby ceiling, creating a relief and a subverted glimpse of the product to come. on the 9th floor, the old commercial office space has been stripped out and pared back, serving a dual purpose of providing a blank canvas for the product whilst emphasising the views over the london skyline. the space is divided into a series of curated room sets separated by hanging moveable lightweight screens, built from translucent tensile fabric stretched over aluminium frames. the screens appear like photographic backdrops framing the product and referencing the images on the made.com website, where in reverese, they appear in a 2d silhouette in monochrome alongside simple gallery style product information.
lobby close up
entrance and customer service
entrance
main space
main space
main space
main space
main space
postcard wall
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