d’art design gruppe: inspiration range for electrolux

The german D’art Design Gruppe arranged the Electrolux brand space at Eurocucina 2012 in Milan.

german practice d’art design gruppe has designed the ‘inspiration range’ for electrolux at the milano fair eurocucina 2012. the installation comprises of kitchen appliances that were originally developed for professional chefs which have now been adapted to be used in the household. the branded space highlights the exclusiveness of these areas architectonically. within an area of 1000-square meters the combination of bright, spacious and rectilinear structures with the warm wood tones convey the scandinavian tradition of the company. the design team fused two spatial components: material, light and space to communicate the products’ high quality; where the infotainment, multimedia and interaction, conveyed the content with direct experiences.

a blue light band enclosed the brand architecture

the spacious architecture of floating walls communicated the electrolux fair topics like FreshPlus on emotional screens

bright, spacious and rectilinear spatial structures connect the scandinavian tradition

tridimensional graphics emphasized the direct experience by the infotainment, multimedia and interaction, convey the content

professional chefs prepare culinary delicacies in the spaciously arranged live cooking area

traders area

lounge area