ddpstudio: new façade design of the Ferrari Store in Milan

the new façade design of the ferrari store in milan by ddpstudio transforms the shop in a big screen displaying the passion of ferrari fans the new façade design of the ferrari store in milan by ddpstudio transforms the shop in a big screen displaying the passion of ferrari fans; a pixelate photo is edited to change its visual effect at different distances. from corso vittorio emanuele the store seems to be a huge slide sizing 11 x 6 meter that since monza gp to christmas time guarantees a stronger attraction and has increased the number of clients in the shop, from a closer point of view the image looses its definition and it seems to be an abstract geometry. the effect changes significantly from day to night when the artificial lights are turned on and the transparency of the window rise. the surface treatment hides the imperfections of the building façade and creates a more uniform image, focusing the pedestrian’s glances on the products displayed in the windows.

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