machine shop creates huge 3d water printer for gatorade campaign

machine shop creates huge 3d water printer for gatorade campaign

london-based machine shop turns the tech world upside down with their newly developed 3D water printer for gatorade’s commercial depicting a human figure exercising in a gym. unit9 films under director cole paviour enlisted the studio to design and build a device capable of delivering full-scale renderings of a human using data from motion capture and 3D modeling, precise to the millisecond and the millimeter.



machine shop developed software to deliver the data direct from 3D models of each frame in real time, the models could be positioned in space to enable full interaction with the environment. the programme counteracted the effect of gravity through the image, effectively squeezing the shape at the source to ensure it looked perfect at the crucial moment that the flash went off.



the printer consists of 8 individual units, each with 256 individually controllable high-speed solenoids. a total of 2048 pixels were available per slice of the render.


video by g active


project info:

agency: TBWAChiatDay

production company: unit9 films

director: cole paviour

3d water matrix design and creation: machine shop special projects

project manager: patrick thursby (machine shop)

software programmer: will gallia (machine shop)

client: gatorade


designboom has received this project from our ‘DIY submissions‘ feature, where we welcome our readers to submit their own work for publication. see more project submissions from our readers here.


edited by: maria erman | designboom

    have something to add? share your thoughts in our comments section below.
    all comments are reviewed for the purposes of moderation before publishing.

    comments policy
    LOG IN
    designboom's comment policy guidelines
    generally speaking, if we publish something, it's because we're genuinely interested in the subject. we hope you'll share this interest and if you know even more about it, please share! our goal in the discussion threads is to have good conversation and we prefer constructive opinions. we and our readers have fun with entertaining ones. designboom welcomes alerts about typos, incorrect names, and the like.
    the correction is at the discretion of the post editor and may not happen immediately.

    what if you disagree with what we or another commenter has to say?
    let's hear it! but please understand that offensive, inappropriate, or just plain annoying comments may be deleted or shortened.

    - please do not make racist, sexist, anti-semitic, homophobic or otherwise offensive comments.
    - please don't personally insult the writers or your fellow commenters.
    - please avoid using offensive words, replacing a few letters with asterisks is not a valid workaround.
    - please don't include your website or e-mail address in your comments for the purpose of self-promotion.
    - please respect jury verdicts and do not discuss offensively on the competition results
    (there is only one fist prize, and designboom usually asks renown professionals to help us to promote talent.
    in addition to the awarded designs, we do feel that almost all deserve our attention, that is why we publish
    the best 100-200 entries too.)

    a link is allowed in comments as long as they add value in the form of information, images, humor, etc. (links to the front page of your personal blog or website are not okay). unwelcome links (to commercial products or services of others, offensive material etc. ) will be redacted. and, ... yes, spam gets banned. no, we do not post fake comments.


    a diverse digital database that acts as a valuable guide in gaining insight and information about a product directly from the manufacturer, and serves as a rich reference point in developing a project or scheme.

    latest news

    keep up with our daily and weekly stories
    502,379 subscribers
    - see sample
    - see sample