holland-based design studio elroy klee have recently completed an advertisement shoot using the building blocks of LEGO’s. the constructed wigs resemble the fashionable hairstyles of an african afro, short crop and blonde layers, using only black, red and yellow pieces. the custom objects were properly fitted to the portions of the models heads, whom then had to balance the covers while the photographer captured the necessary shot for the campaign.

mindplay: bricks on me by elroy klee

mindplay: bricks on me by elroy klee

project info:

concept & art direction: elroy klee photography: niki kits-polman & ebo fraterman make-up: esther dijkman assistant: augiaz pattipeilohy


designboom has received this project from our ‘DIY submissions’  feature, where we welcome our readers to submit their own work for publication. see more project submissions from our readers here