organic motion graphics and futuristic typography compose dany vo's aveda congress runway

Dany Vo’s stage design merges motion graphics and typography

At the recent AVEDA Congress runway show, designer and creative director Dany Vo introduced a stage environment shaped by motion graphics, typography, and visual storytelling. Acting as creative lead, Vo developed a motion-driven backdrop that interacted directly with the choreography, transforming the runway into a spatial narrative rather than a static presentation.

The visuals, composed of shifting typography and organic graphic forms, were synchronized with the movement of models and garments. This created an evolving atmosphere in which design elements mirrored the themes of the showcased collection, blending references to nature with futuristic forms. The result was a stage concept that redefined the relationship between fashion and graphic design, positioning motion and typography as integral components of the runway experience.

all images courtesy of Dany Vo

Dany Vo explores the convergence of fashion and graphic design

Dany Vo is a multidisciplinary designer working across illustration, fine art, motion, and branding. Born in Vietnam, raised in Antigua, and now based in New York, he has worked with studios such as Design Army, Hatch Design, and FutureBrand. His portfolio includes branding projects for Apple, PepsiCo, Campbell’s Soup, The Ritz-Carlton, and PwC’s 2025 global rebranding. He has received GDUSA Awards, multiple Graphis honors, and five London Design Awards in 2025, with features in IDN Magazine and other design publications.

The AVEDA Congress project illustrates how Vo applies principles of motion, typography, and storytelling to a live performance environment. By embedding graphic design directly into stage architecture, the show expanded the possibilities for runway presentations and highlighted the growing convergence of fashion, media, and design.

Dany Vo designed a stage environment shaped by motion graphics and typography

the AVEDA Congress runway became a space for visual storytelling

the runway was transformed into a spatial narrative

motion-driven backdrops interacted directly with choreography

organic graphic forms created a dynamic stage atmosphere

Dany Vo is a multidisciplinary designer across illustration, fine art, motion, and branding

project info:

name: AVEDA congress: ALLEN X NAAT show
designer: Dany Vo | @dany_vo_

client: AVEDA’s artistic team

designboom has received this project from our DIY submissions feature, where we welcome our readers to submit their own work for publication. see more project submissions from our readers here.

edited by: christina vergopoulou | designboom