karlssonwilker contrasts icelandic culture in reykjavík brewing company rebranding

Reykjavík Brewing Company rebranding by karlssonwilker

The renowned Icelandic brewery, Reykjavík Brewing Company (RVK), has been given a bold, contemporary visual identity courtesy of karlssonwilker. The rebranding – from logo to packaging and merchandise – captures the raw, unique spirit of Iceland’s capital, Reykjavík, marrying the brewery’s tradition with a fresh, forward-thinking image. karlssonwilker’s approach emphasized simplicity and modernity, ensuring that RVK stands out on the shelves while remaining deeply connected to its local heritage.

all images courtesy of karlssonwilker

RVK logo, packaging and merchandise

Reykjavík Brewing Company’s redesign by karlssonwilker blends the brewery’s urban roots with the raw beauty of the Icelandic landscape. The new visual identity features striking patterns of RVK, and metallic colors that reflect this duality. By crafting an aesthetic that is both strong and simple, the design studio has created an identity that appeals seamlessly to both local beer enthusiasts and the international audiences drawn to Iceland’s distinct culture. The result is a brand that honors tradition while projecting an unmistakable, contemporary confidence.

Reykjavík Brewing Company has been given a bold, contemporary visual identity courtesy of karlssonwilker

the rebranding includes everything from logo design to packaging and merchandise

it captures the raw spirit of Iceland as well as the brewery’s tradition with a fresh, forward-thinking image

the design ensures that RVK stands out on the shelves while remaining deeply connected to its local heritage

karlssonwilker’s approach emphasized simplicity and modernity

the new visual identity features striking patterns of RVK, and metallic colors that reflect this duality

its metallic colors reflect the duality of the iceland brewery

the identity appeals to both local beer enthusiasts and the international audiences drawn to Iceland’s culture

karlssonwilker crafts an aesthetic that is both strong and simple

the rebrand honors tradition while projecting an unmistakable, contemporary confidence

project info:

name: Reykjavík Brewing Company
designer: karlssonwilker

designboom has received this project from our DIY submissions feature, where we welcome our readers to submit their own work for publication. see more project submissions from our readers here.