karlssonwilker contrasts icelandic culture in reykjavík brewing company rebranding

Reykjavík Brewing Company rebranding by karlssonwilker

The renowned Icelandic brewery, Reykjavík Brewing Company (RVK), has been given a bold, contemporary visual identity courtesy of karlssonwilker. The rebranding – from logo to packaging and merchandise – captures the raw, unique spirit of Iceland’s capital, Reykjavík, marrying the brewery’s tradition with a fresh, forward-thinking image. karlssonwilker’s approach emphasized simplicity and modernity, ensuring that RVK stands out on the shelves while remaining deeply connected to its local heritage.

all images courtesy of karlssonwilker

RVK logo, packaging and merchandise

Reykjavík Brewing Company’s redesign by karlssonwilker blends the brewery’s urban roots with the raw beauty of the Icelandic landscape. The new visual identity features striking patterns of RVK, and metallic colors that reflect this duality. By crafting an aesthetic that is both strong and simple, the design studio has created an identity that appeals seamlessly to both local beer enthusiasts and the international audiences drawn to Iceland’s distinct culture. The result is a brand that honors tradition while projecting an unmistakable, contemporary confidence.

project info:

name: Reykjavík Brewing Company
designer: karlssonwilker

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