sandrine dole design in situ
sandrine dole   design in situ sandrine dole   design in situ
sep 14, 2011

sandrine dole design in situ

rubber wastes around marrakesh used as an energy source

“constrast city” is a rubber recycling program in marrakesh-morocco, aiming at sustainable development.

the starting point came from lcce (la compagnie du commerce équitable), a french fair trade importer. lcce wondered what could be done in morocco with rubber waste, polluting and poisonous when used as an energy source.

I have been working on the question as a designer specialized in handicraft, working around africa for a decade and settled in marrakesh. there was a pre-existent local activity but with little potential, nonetheless rubber recycling was definitely worthy. I thus had to cover the whole process: from organizing supply and standard production, to product design. the main questions to answer were: how cleverly collect waste, mixed up until now with household garbage and dumped? how then prepare this ill-assorted filth to make it usable? finally, how transform this new raw material, through local craft, in repeatable, qualitative, graceful, useful, agreeable and saleable artefacts?

to soften the appearance of the rubber and to enlarge its recycling capacities, I proposed to add local natural raw materials (wool, wood, straw, etc.). this option allowed indeed the use of various traditional techniques (weaving, woodworking, basketry, etc.) as the numerous samples made proved. the combination creates a strong contrast, both visual and tactile. products shapes remained very simple to emphasize rubber. the name of the program refers itself to marrakesh specific contrasts: from donkey cart to fashionable racing car! two ranges have already been developed: an interior textiles collection launched six months ago, and right now a home furniture line.

different groups were associated for the realization. a french organization, smiley world association, gave financial support for development. afterwards, the program should be self-financing with selling. marrakesh subsidiary of international pizzorno environnement group collects rubber waste on a voluntary basis, with the blessing of the municipality. various craft producers, in terms of techniques and organizations (low-skill home-artisans women, family workshops, export company), collaborate. their common point is the high quality standard they reach, according to the market targeted. results are thus astonishing: if not smelling the items and recognizing the specific smell of rubber, nobody guesses what it is and even then, no-one imagines where it comes from!

the commercialization of the range is first set in france within altermundi fair trade shops network.

to be continued!

pizzorno sweeper collecting the rubber waste with the blessing of the municipality

first sketching with combination of materials

experiments with traditional weaver

combination of rubber waste and local wool

first range of the program: interior textiles

detail of the textiles range

peculiar texture and contrast of of the textiles

production of the second range starts with traditional basic woodworking

production of the second range goes on with an adaptation of traditional weaving

second range of the program: home furniture

peculiar weaving of the furniture

    have something to add? share your thoughts in our comments section below.
    all comments are reviewed for the purposes of moderation before publishing.

    comments policy
    LOG IN
    designboom's comment policy guidelines
    generally speaking, if we publish something, it's because we're genuinely interested in the subject. we hope you'll share this interest and if you know even more about it, please share! our goal in the discussion threads is to have good conversation and we prefer constructive opinions. we and our readers have fun with entertaining ones. designboom welcomes alerts about typos, incorrect names, and the like.
    the correction is at the discretion of the post editor and may not happen immediately.

    what if you disagree with what we or another commenter has to say?
    let's hear it! but please understand that offensive, inappropriate, or just plain annoying comments may be deleted or shortened.

    - please do not make racist, sexist, anti-semitic, homophobic or otherwise offensive comments.
    - please don't personally insult the writers or your fellow commenters.
    - please avoid using offensive words, replacing a few letters with asterisks is not a valid workaround.
    - please don't include your website or e-mail address in your comments for the purpose of self-promotion.
    - please respect jury verdicts and do not discuss offensively on the competition results
    (there is only one fist prize, and designboom usually asks renown professionals to help us to promote talent.
    in addition to the awarded designs, we do feel that almost all deserve our attention, that is why we publish
    the best 100-200 entries too.)

    a link is allowed in comments as long as they add value in the form of information, images, humor, etc. (links to the front page of your personal blog or website are not okay). unwelcome links (to commercial products or services of others, offensive material etc. ) will be redacted. and, ... yes, spam gets banned. no, we do not post fake comments.


    a diverse digital database that acts as a valuable guide in gaining insight and information about a product directly from the manufacturer, and serves as a rich reference point in developing a project or scheme.

    latest news

    keep up with our daily and weekly stories
    502,538 subscribers
    - see sample
    - see sample