the camerette collection by florense

‘the camerette collection’ by florense photographed by federico cedrone ‘your time to achieve’

brazilian furniture maker florense has developed ‘the camerette collection‘, a versatile, flexible, laid back and informal line of wardrobes with a distinguished aesthetic appeal. to cater to a wide array of consumers, henrique steyer, from albus design created five environments with completely different approaches to express the owner’s evolution and ability to always express high quality and style.

the creation of the diverse projects for a variety of lifestyles are tied to two basic symbols: the door, representing the opportunities the future brings; and objects of desire that are key aspects of maintaining an image of youth, such as the automobile, the wedding dress, the motorcycle, for example. ‘your time to achieve’ showcases

the classic as immortal and fits like a glove for those who believe that tradition never goes out of fashion. the high points are the magnificent wedding dress and the bed with golden canopy.

  ‘your time to conquer’

‘your time to conquer’ is a series of settings that express a variety of lifestyles. the first showcases the culture of young adults who enjoy sports. ideal for those who are fueled by adrenaline. the main features are the 1968 mustang and the gym equipment.

‘your time to dream’

‘your time to dream’ takes

a closer look into the past and brings forth forgotten beauties in new clothes. notable articles in this setting include the dressing room, fit for a hollywood star and a cadillac painted on matching colors with the walls.

  ‘your time to explore’

‘your time to explore’ is

dedicated to those who consider freedom their most prized treasure. it draws influence from a harley davidson motorcycle and a comfortable home theater.

‘your time to plan’

‘your time to plan’ is

for the ones that think that the best of life is in the calm breeze that blows from the sea. a striking sand dune occupies part of this room,

which also features a surfboard collection designed by heloísa crocco.

project info:

design lead: florense’s engineering and project team coordination: florense’s marketing team, balancing market demand, product design, construction technology, communication and distribution photography: federico cedrone set design: brazilian architect henrique steyer, from albus design collection motto + catalog design: quadrante sul hotsite design: perverte

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