whirlpool + TOCTOC featuring los contratistas: maxart project
whirlpool + TOCTOC featuring los contratistas: maxart project whirlpool + TOCTOC featuring los contratistas: maxart project
oct 28, 2012

whirlpool + TOCTOC featuring los contratistas: maxart project

whirlpool + TOCTOC featuring los contratistas: maxart project

celebrating its 10th anniversary in mexico and the launch of their new kitchen line 2012, whirlpool mexico presents the ‘maxart project’, directed by jorge moreno arózqueta in collaboration with TOCTOC, a networking platform whose mission is to promote local talent. the project consists in the intervention of a series of whirlpool max microwaves by local artists los contratistas.

using graffiti techniques over high-tech pieces, they created a playful and geometric collection of 50 unique pieces that were later exhibited as a modular installation. to consolidate the project, filmmaker javier garza yañez directed a documentary that tells the story of los contratistas, their style and how they conceived the final pieces.

designboom has received this project from our ‘DIY submissions‘ feature, where we welcome our readers to submit their own work for publication. see more project submissions from our readers here

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