chris lee: founder of asylum creative
 
chris lee: founder of asylum creative chris lee: founder of asylum creative
nov 24, 2009

chris lee: founder of asylum creative

chris lee is the founder and creative director of asylum creative, an agency comprised of a design studio, retail shop, workshop and record label. since its inception in 1999, asylum has been involved in a number of cross-disciplinary projects working with such clients as levis, motorola, sony etc. before heading up asylum, chris lead the design division in bartle bogle hegarty asia pacific and ogilvy & mather singapore. alongside his commercial work and practice, lee is also involved in design education, lecturing at universities and conferences around the globe.

in march 2010, the agency will be presenting its first monograph, coinciding with its 10th anniversary.

chris lee is one of four individuals who have been awarded the title of designer of the year for the president’s design award 2009 this past weekend at singapore design week.

chocolate research facility

the chocolate research facility offers 100 different flavors of chocolate bar. the new brand and concept boutique-cum-cafe draws it’s focus on chocolates – both the taste and packaging. asylum creative put their taste buds to the test with this year long project.

inside the facility

chocolate wares

chocolate bar packaging

chocolate bar packaging

frolick

frolick is a frozen yogurt shop which asylum branded with a politically incorrect attitude. the store frontage is dotted with badges with racy slogans like ‘we stay harder longer’, ‘size does matter’ and ‘I like it topless…’. these badges are also given away and kept as collectibles which customers can update at each new store opening.

‘we wanted to approach yogurt in a fun, unexpected sort of way, rather than follow the conventional health-conscious image that other brands have,’ says chris lee. ‘the pull factor is tasty yogurt, a good design and spunky attitude.’ graphics for frolick

the collectible badges

canned soup

for christmas last year, asylum wanted to celebrate with their own ‘feel good’ soup labels, with this idea that their cupboards would be stocked with designer cans.

notebooks

designers are often accused of not reading enough, so in an attempt to salvage their reputations, they came up with fake intellectual notebooks with such titles as ‘advanced quantum physics’ and ‘the essays of socrates, plato and aristotle’.

‘the essays of socrates, plato and aristotle’

  • the notebooks are dope. gotta get some.

    rus says:

have something to add? share your thoughts in our comments section below.
all comments are reviewed for the purposes of moderation before publishing.

comments policy
LOG IN
designboom's comment policy guidelines
generally speaking, if we publish something, it's because we're genuinely interested in the subject. we hope you'll share this interest and if you know even more about it, please share! our goal in the discussion threads is to have good conversation and we prefer constructive opinions. we and our readers have fun with entertaining ones. designboom welcomes alerts about typos, incorrect names, and the like.
the correction is at the discretion of the post editor and may not happen immediately.

what if you disagree with what we or another commenter has to say?
let's hear it! but please understand that offensive, inappropriate, or just plain annoying comments may be deleted or shortened.

- please do not make racist, sexist, anti-semitic, homophobic or otherwise offensive comments.
- please don't personally insult the writers or your fellow commenters.
- please avoid using offensive words, replacing a few letters with asterisks is not a valid workaround.
- please don't include your website or e-mail address in your comments for the purpose of self-promotion.
- please respect jury verdicts and do not discuss offensively on the competition results
(there is only one fist prize, and designboom usually asks renown professionals to help us to promote talent.
in addition to the awarded designs, we do feel that almost all deserve our attention, that is why we publish
the best 100-200 entries too.)

a link is allowed in comments as long as they add value in the form of information, images, humor, etc. (links to the front page of your personal blog or website are not okay). unwelcome links (to commercial products or services of others, offensive material etc. ) will be redacted. and, ... yes, spam gets banned. no, we do not post fake comments.

PRODUCT LIBRARY

a diverse digital database that acts as a valuable guide in gaining insight and information about a product directly from the manufacturer, and serves as a rich reference point in developing a project or scheme.

latest news

×
keep up with our daily and weekly stories
492,670 subscribers
- see sample
- see sample