FLY The Planet’s First | Forever-Virus-Bacteria-Pollution Elimination | Customizable | Ceiling Lamp

by SUGO from hong kong

$ 425

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Please see video link:

FLY is the Planet’s first Photocatalytic Environment Cleansing Designer Lamp that can cleanse:

  • Virus
  • -99.9% of all Known Bacteria
  • Carbon Dioxide
  • Nitrogen Oxide
  • Formaldehyde
  • Molds and Odors

and Activates with only Light and Circulating Air, FOREVER.

Lighting are usually functional objects that while illuminates in a vast array of ways, seems always to be static in geometry. SUGO design sees a solution that requires unconventional thinking and execution in order to stray away from tradition. FLY Lamp is inspired by all biological entities that can be airborne and seems to defy gravity. It is created to redefine what pendants lamps can be within an interior. Conceived by simply folding a piece of 8mm thick acrylic with LED illumination placed in the center of design, in either suspended form with its wing tips facing upwards or downwards, the design team envision it as flocks of birds, perhaps paper airplanes and even butterflies flying inside an infinite space. The lamp seems to glow only on its edges due to the specific way and exhausting research of ingeniously utilizing indirect illumination in mathematically calculated placement of the design. With its modular system it can bought either as a single piece or as collective clusters of flying objects and can be composed freely in any interior space.The more one installs the design, the more amazing the interior becomes. It is an idea that adds dynamic movement to any spatial enclosure and a tribute to the most vital element of on this planet: Sky and Air while also rejecting the boundaries of gravity. Human’s persistent obsession with ascending into the heavens leads to FLY lamp’s conception. In nature and our lives we are encased in constant motion and this design celebrate and accentuate motion in most static interiors.FLY away from life’s mundanity and FLY above all burdens of all social boundaries is what the design team hopes to inspire.

FLY lamp cluster has already been installed in the world renowned NOBU MATSUHISA Restaurant owned by Robert DeNiro and Mr Matsuhisa as a one off art installation piece at the Luxury Amara Hotel, Limassol, Cyprus.



4B, 3 Capridge Village, Discovery Bay, Lantau Island
Hong kong none (HONG KONG) hong kong

SUGO was born in 2018 with the sole mission of creating ground breaking contemporary Biophilia furniture designs. Started by husband and wife team Kevin Chu and Giulia Di Bonaventura they are serious lovers of nature and wanted to fuse advance sustainable technologies with nature inspired ideas. All the designs focus on working with or giving back to nature. Kevin is also the founder and director of COC design based in Hong Kong and Italy and was educated in Architectural Association and Bartlett School of Architecture in London under world renowned architects Peter Cook and Marcos Cruz and was the sole recipient of Bartlett Archigram Design Award in 2001.  Giulia, who hails from Abruzzo region of Italy has extensive experience working with Italy/China Design Education industry. 


With over 20 years in the architecture and design industry SUGO and COC design have won over 50 international awards (including Lexus Awards Japan, Reddot Design Award Germany, IDA Los Angeles USA, A Design Award Italy, Architizer USA, Red Star Award China, Chicago Athenaeum Award USA, Perspective Award Hong Kong) and have been featured in international design publications (including DesignBoom, DesignMilk, Yanko Design, Architizer, Home Journal, Design 360, IDEAT magazine, Terraforme, Perspective Magazine, Home Italia, Architectural Digest, Architizer).

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worldwide $39.00

shipping policy

Please note the product will officially be shipping on June 2020. Please allow 2-3 weeks for delivery.

refund policy

Please also note that Custom Clearance cost, if any, shall be borne by the addressee. We are not able to eliminate Custom Clearance cost of your countries and we cannot declare a lower value than that of your donation. In the event, at your choice, you decided not to pay for Custom Clearance for the product, the package will be a abandoned at Customs point and we will not issue any refund.