40.1. Minimalist watches, designed in London. Powered by Swiss quartz.

by MAP from UK

$ 255

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Our aim with MAP 40.1 was to produce the purest, most deliberate timepiece possible. To produce a simple device with a singular purpose. The efficient measurement of time.

Available in 3 colours, the case is manufactured using chromium nickel stainless steel for superior corrosion resistance. The glass is sapphire coated mineral crystal for optimum scratch and shatter resistance. We use a Swiss Quartz Ronda 763 movement for accuracy and reliability. Our 18mm rubber strap is manufactured in Italy.

All products are designed and developed in our London studio. Working with a team of select global partners, every watch is precision engineered with the finest components, to ensure quality and reliability.


  • Swiss Ronda 763/5 Jewels/3 Hands movement
  • 40mm Matt 316L stainless steel case
  • 5 ATM water resistance
  • Sapphire coated mineral crystal
  • 18mm Italian rubber strap
  • 2 year warranty


  • Watch Case: 40mm Diameter x 10mm Thick
  • Strap: 14mm Wide

Black Case with Black Dial Gunmetal Case with White Dial Silver Case with White Dial





MAP is a British watch brand producing a range of contemporary, precisely engineered timepieces founded by designer and entrepreneur Jerome Keane. Seeking to create the ‘ultimate basic’ watch, the result is a utilitarian design with a controlled and restrained design-led aesthetic. An antidote to today’s digital, ‘always on’ society. MAP watches are stubbornly and unapologetically analog.

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worldwide $0.00

shipping policy

Orders are shipped within 2-3 days. Estimated delivery times:
Europe – 3-4 Working Days
Rest of World – 5-7 Working Days

Duties, taxes, and any other import costs are not included in the prices.

refund policy

We accept returns for change of mind if requested within 14 days of delivery. Products must be returned in as-new condition, including the packaging and outer shipping box. Customers are responsible for the cost of returning an item.