deus ex machina

deus ex machina (god from the machine) roared into australia's cultural consciousness in 2006, with some neatly customized motorcycles and a quaint notion that doing something is more fun than just owning something. the deus philosophy recalls an era before the various pursuits of fun – motorcycling, surfing, skateboarding, whatever – were marketed into fundamentalist factions. all are welcomed under the deus roof, where there’s simply respect for the honesty and enjoyment of the machine.