virtual and augmented reality (74 articles)
virtual reality or VR refers to the use of computer technologies that create realistic images, sounds and sensations that reference a real or imaginary environment. users are inserted into these environments via specialized displays screens and other devices. augmented reality or AR is the live manipulation of a real world environment using computer generated sensory input, in which the users view of reality is modified either directly or indirectly.
google creates super detailed VR tour of versailles using photogrammetry
#technology
google reconstructed three-dimensional models of the french palace using over 4TB of data and 15 billion pixels.
google reconstructed three-dimensional models of the french palace using over 4TB of data and 15 billion pixels.
somepeople's playful VR installation provides personal space in busy urban environments
#architecture
inside, each individual can stare at the sky surrounded by hanging translucent orange membranes.
inside, each individual can stare at the sky surrounded by hanging translucent orange membranes.
poeceptible by xiaobi pan transforms ancient chinese poetry into a VR experience
#art
viewers can navigate the 4D poetic landscape in their own way, seeing, hearing, touching and feeling the poem in an abstract sense.
viewers can navigate the 4D poetic landscape in their own way, seeing, hearing, touching and feeling the poem in an abstract sense.
apple taps carsten höller, nick cave and more for interactive AR ‘art sessions’ across the globe
#art
called [AR]t walk, participants will be able to experience digital pieces from contemporary artists brought to life in physical spaces.
called [AR]t walk, participants will be able to experience digital pieces from contemporary artists brought to life in physical spaces.
morpholio augmented reality app lets you place iconic furniture designs in situ
#design
users can study pieces from marcel breuer and david adjaye in incredible detail before placing them in any environment.
users can study pieces from marcel breuer and david adjaye in incredible detail before placing them in any environment.
travel to the moon with laurie anderson's virtual reality installation
#technology
the installation takes visitors on a 15-minute journey that includes scenes of constellations in the shape of extinct life forms, plastic pollution and nuclear waste.
the installation takes visitors on a 15-minute journey that includes scenes of constellations in the shape of extinct life forms, plastic pollution and nuclear waste.
gucci introduces iOS app that lets you try shoes on using augmented reality
#technology
gucci has introduced a feature on its app that lets users virtually 'try on' its ace sneakers, a mainstay of the house's collection.
gucci has introduced a feature on its app that lets users virtually 'try on' its ace sneakers, a mainstay of the house's collection.
tin&ed host virtual dance party and invite designers from around the world
#art
launched during design indaba 2019, 'we come in peace' is an evolving digital installation that explores the relationships between humans, nature and technology.
launched during design indaba 2019, 'we come in peace' is an evolving digital installation that explores the relationships between humans, nature and technology.
google celebrates pride with giant digital monument commemorating stonewall
#technology
the living monument features thousands of colorful fragments containing pride stories, including digitized historical artifacts and photos and messages added by people around the »
the living monument features thousands of colorful fragments containing pride stories, including digitized historical artifacts and photos and messages added by people around the world.
minecraft earth uses augmented reality to let players build in the real world
#technology
designed for iOS and android, minecraft earth hopes to build on the success of games such as pokémon go.
designed for iOS and android, minecraft earth hopes to build on the success of games such as pokémon go.
designers create ‘holographic reality’ megastructures that host collective experiences
#readers
behruz hairullaev, brandon muir, nicholas licausi propose a revolutionary concept unlike the current individualistic vr/ar technologies.
behruz hairullaev, brandon muir, nicholas licausi propose a revolutionary concept unlike the current individualistic vr/ar technologies.
gonzales-foerster explores VR's endless space at venice art biennale 2019
#art
‘there is a magical moment when you come out of VR,’ says dominique gonzales-foerster, whose artwork depicts an abstract, responsive, meditative environment.
‘there is a magical moment when you come out of VR,’ says dominique gonzales-foerster, whose artwork depicts an abstract, responsive, meditative environment.
NIKE app now uses AR to scan and measure your feet with perfect accuracy
#technology
the app collects 13 data points mapping your foot morphology for both feet within a matter of seconds.
the app collects 13 data points mapping your foot morphology for both feet within a matter of seconds.
curiosity displays products using augmented reality at hipanda streetwear store in tokyo
#architecture
the store combines different interactive experiences, some digital and others analogue.
the store combines different interactive experiences, some digital and others analogue.
danish studio POINT creates a multimedia experience in debut exhibition in copenhagen
#architecture
POINT included a VR experience, displayed other office projects, and created a textile installation in first solo exhibition.
POINT included a VR experience, displayed other office projects, and created a textile installation in first solo exhibition.
gilles retsin fuses augmented reality with timber construction at the royal academy london
#architecture
the project explores how augmented reality could be used for fabrication, as opposed to simply visualisation.
the project explores how augmented reality could be used for fabrication, as opposed to simply visualisation.
burger king encourages users to 'burn' rival ads in augmented reality campaign
#technology
mobile users can overlay digital images of a blazing inferno to 'burn away' competitors' ads to reveal a mobile coupon for a free whopper sandwich.
mobile users can overlay digital images of a blazing inferno to 'burn away' competitors' ads to reveal a mobile coupon for a free whopper sandwich.
experience t-rex in immersive virtual reality at the american museum of natural history
#technology
designboom previews the monumental exhibition, which reveals the incredible story of the most iconic dinosaur in the world.
designboom previews the monumental exhibition, which reveals the incredible story of the most iconic dinosaur in the world.
wanna kicks lets you virtually try on sneakers before you buy them
#technology
'AR commerce' experiences like this keep you looking fresh before your kicks even arrive.
'AR commerce' experiences like this keep you looking fresh before your kicks even arrive.
mclaren's 'future grand prix' vision includes all-electric AI-powered racers
#technology
codenamed MCLExtreme, mclaren's vision takes into account artificial intelligence, autonomy, electrification and mixed reality.
codenamed MCLExtreme, mclaren's vision takes into account artificial intelligence, autonomy, electrification and mixed reality.
BMW and the north face unveil superlight camper made of fabric
#technology
the 'world’s most advanced, breathable, waterproof material' allows for incredible porosity while still maintaining total waterproofness.
the 'world’s most advanced, breathable, waterproof material' allows for incredible porosity while still maintaining total waterproofness.
zaha hadid architects presents real-time modeling VR experiment in first latin american exhibition
#architecture
'project correl' invites visitors οφ the exhibition to collectively build a virtual structure that will grow over the coming months.
'project correl' invites visitors οφ the exhibition to collectively build a virtual structure that will grow over the coming months.
data as brand: HUSH translates information into form
#architecture
to discuss the complex meaning of 'data as brand,' designboom spoke with HUSH co-founder and partner david schwarz about three of the studio's most recent projects.
to discuss the complex meaning of 'data as brand,' designboom spoke with HUSH co-founder and partner david schwarz about three of the studio's most recent projects.
in synthetic cells, michael rees layers inflatable vinyl structures with augmented reality
#art
the exhibition offers a multidimensional experience where sculptural objects perform as the site for others' augmented reality works.
the exhibition offers a multidimensional experience where sculptural objects perform as the site for others' augmented reality works.
facebook confirms it's building augmented reality glasses
#technology
facebook sparks interest in smart glasses, a technology that's gone somewhat off the radar as of late.
facebook sparks interest in smart glasses, a technology that's gone somewhat off the radar as of late.
moncler genius collection comes to life in first augmented reality-enhanced book
#readers
department of new realities — the future-forward creative unit at W+K amsterdam — is redefining the way we experience books through a new publication for moncler.
department of new realities — the future-forward creative unit at W+K amsterdam — is redefining the way we experience books through a new publication for moncler.
explore frank lloyd wright's home and studio in immersive virtual reality
#architecture
virtual technology practices have partnered with the frank lloyd wright foundation to scan the architect's winter home and studio, 'taliesin west'.
virtual technology practices have partnered with the frank lloyd wright foundation to scan the architect's winter home and studio, 'taliesin west'.
vinyl records turn into 'music you can see' in new AR app by wieden + kennedy
#readers
part music video, part interactive sleeve design, the 'necessary explosion 'app interprets the artist's internal mindscape into sculptures of explosions, rainbows, skulls, »
part music video, part interactive sleeve design, the 'necessary explosion 'app interprets the artist's internal mindscape into sculptures of explosions, rainbows, skulls, flowers, and waves.
