virtual and augmented reality (47 articles)

virtual reality or VR refers to the use of computer technologies that create realistic images, sounds and sensations that reference a real or imaginary environment. users are inserted into these environments via specialized displays screens and other devices. augmented reality or AR is the live manipulation of a real world environment using computer generated sensory input, in which the users view of reality is modified either directly or indirectly.

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virtual reality or VR refers to the use of computer technologies that create realistic images, sounds and sensations that reference a real or imaginary environment. users are inserted into these environments via specialized displays screens and other devices. augmented reality or AR is the live manipulation of a real world environment using computer generated sensory input, in which the users view of reality is modified either directly or indirectly.

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vinyl records turn into 'music you can see' in new AR app by wieden + kennedy vinyl records turn into 'music you can see' in new AR app by wieden + kennedy
aug 08, 2018

vinyl records turn into 'music you can see' in new AR app by wieden + kennedy

#readers

part music video, part interactive sleeve design, the 'necessary explosion 'app interprets the artist's internal mindscape into sculptures of explosions, rainbows, skulls, »

part music video, part interactive sleeve design, the 'necessary explosion 'app interprets the artist's internal mindscape into sculptures of explosions, rainbows, skulls, flowers, and waves.

#readers#readers
15,000 views
airbnb plans VR previews of rooms and cities to enrich our travels airbnb plans VR previews of rooms and cities to enrich our travels
dec 12, 2017

airbnb plans VR previews of rooms and cities to enrich our travels

#technology

if photos just aren't enough when choosing the listing to best suit your weekend getaway, you and your travel companion(s) could organize a speedy viewing with the help of virtual »

if photos just aren't enough when choosing the listing to best suit your weekend getaway, you and your travel companion(s) could organize a speedy viewing with the help of virtual reality.

#technology
15,000 views
starbucks offers 'willy wonka' AR experience in world's largest store starbucks offers 'willy wonka' AR experience in world's largest store
dec 05, 2017

starbucks offers 'willy wonka' AR experience in world's largest store

#technology

coffee meets theatre as starbucks adds a touch of willy wonka to their second roastery location in shanghai, china, create their first-ever in-store augmented reality experience.

coffee meets theatre as starbucks adds a touch of willy wonka to their second roastery location in shanghai, china, create their first-ever in-store augmented reality experience.

#technology
15,000 views
nissan star wars: the last jedi-inspired vehicles launch at 2017 LA auto show nissan star wars: the last jedi-inspired vehicles launch at 2017 LA auto show
nov 30, 2017

nissan star wars: the last jedi-inspired vehicles launch at 2017 LA auto show

#technology

for the greatly anticipated release of the hollywood blockbuster star wars: the last jedi, nissan fittingly unveils six themed vehicles at the 2017 LA auto show.

for the greatly anticipated release of the hollywood blockbuster star wars: the last jedi, nissan fittingly unveils six themed vehicles at the 2017 LA auto show.

#technology
15,000 views
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