NIKE's latest campaign 'play new' encourages those who suck at sports
‘whatever it is you want to do, go for it. sure, it might not be pretty. but, trying something you’ve never done before is how you play new. and that’s always a win.’
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wieden+kennedy is an international creative agency with headquarters in portland, oregon. the company, which was first formed in 1982 by dan wieden and david kennedy, now employs 1400 people in eight offices all over the globe.
[FEATURED]
‘whatever it is you want to do, go for it. sure, it might not be pretty. but, trying something you’ve never done before is how you play new. and that’s always a win.’
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