futurecraft 3D printed shoe if the first chapter of adidas’ customization strategy futurecraft 3D printed shoe if the first chapter of adidas’ customization strategy
oct 08, 2015

futurecraft 3D printed shoe if the first chapter of adidas’ customization strategy

futurecraft 3D printed shoe if the first chapter of adidas’ customization strategy
all images courtesy of adidas

 

 

 

adidas unveiled the potential future of performance footwear with ‘futurecraft 3D’, an uncommon 3D printed running shoe midsole that can be adapted to the cushioning needs of an individual’s foot. the 3D concept is part of the ‘futurecraft’ series, a bold initiative that places open source collaboration and craftsmanship at the heart of design to drive innovation across all elements of production. the production evolution will take the running shoe to unheard of individualized support and cushioning for every foot, to enable athletes to perform at their best. the ‘futurecraft 3D’ is the first chapter of the adidas series, which demonstrates the brand’s devotion to innovating throughout all areas of production. 

 

video courtesy of adidas

 

 

‘futurecraft is our sandbox’, describes paul gaudio, creative director at adidas. ‘it is how we challenge ourselves every day to explore the boundaries of our craft. driving material and process innovation, bringing the familiar into the future. marrying the qualities of hand-crafting and prototyping with the limitless potential of new manufacturing technologies. futurecraft is stripped back – fast, raw and real – it is our approach to design.’

adidas-futurecraft-3D-printed-footwear-designboom-02the shoe will include the ‘primeknit’ material adidas-futurecraft-3D-printed-footwear-designboom-03the front tip of the ‘futurecraft 3D’ adidas-futurecraft-3D-printed-footwear-designboom-04detailed look at the texture  adidas-futurecraft-3D-printed-footwear-designboom-05the instep cushioning  adidas-futurecraft-3D-printed-footwear-designboom-06the bottom tread of the shoe adidas-futurecraft-3D-printed-footwear-designboom-07the adidas 3D-printed midsoleadidas-futurecraft-3D-printed-footwear-designboom-08the structural pattern  adidas-futurecraft-3D-printed-footwear-designboom-09the 3D printed production process adidas-futurecraft-3D-printed-footwear-designboom-11the sole directly pulled from production 

    have something to add? share your thoughts in our comments section below.

    comments policy
    LOG IN
    designboom's comment policy guidelines
    generally speaking, if we publish something, it's because we're genuinely interested in the subject. we hope you'll share this interest and if you know even more about it, please share! our goal in the discussion threads is to have good conversation and we prefer constructive opinions. we and our readers have fun with entertaining ones. designboom welcomes alerts about typos, incorrect names, and the like.
    the correction is at the discretion of the post editor and may not happen immediately.

    what if you disagree with what we or another commenter has to say?
    let's hear it! but please understand that offensive, inappropriate, or just plain annoying comments may be deleted or shortened.

    - please do not make racist, sexist, anti-semitic, homophobic or otherwise offensive comments.
    - please don't personally insult the writers or your fellow commenters.
    - please avoid using offensive words, replacing a few letters with asterisks is not a valid workaround.
    - please don't include your website or e-mail address in your comments for the purpose of self-promotion.
    - please respect jury verdicts and do not discuss offensively on the competition results
    (there is only one fist prize, and designboom usually asks renown professionals to help us to promote talent.
    in addition to the awarded designs, we do feel that almost all deserve our attention, that is why we publish
    the best 100-200 entries too.)

    a link is allowed in comments as long as they add value in the form of information, images, humor, etc. (links to the front page of your personal blog or website are not okay). unwelcome links (to commercial products or services of others, offensive material etc. ) will be redacted. and, ... yes, spam gets banned. no, we do not post fake comments.

    technology news