adidas + parley release consumer-ready running shoes made from up-cycled ocean plastics

adidas + parley release consumer-ready running shoes made from up-cycled ocean plastics

adidas + parley release consumer-ready running shoes made from up-cycled ocean plastics
all images courtesy of adidas




in june 2015, adidas and parley for oceans revealed an unique prototype shoe made simply from up-cycled marine plastic waste. over the last year, the partnership with the help of designer alexander taylor, worked to master production of the technical yarn fiber that can be used for performance products – the result is a limited edition shoe available to the public using the same materials as the prototype. 


‘a designer can be the agitator and the agent for change. he must be entrepreneurial in spirit, seeking out collaborators to reach amazing solutions which outperform and offer truly viable alternatives to current methods,’ explains industrial designer alexander taylor.


video courtesy of adidas




‘this adidas x parley running shoe is already iconic,’ said eric liedtke, adidas executive board member responsible for global brands. ‘it’s a shoe for game changers. we can’t wait to hear the stories of those who stand up, suggest creative solutions, take action and want to join us on our journey to clean up the oceans.’

the updated shoe includes laces and integrated white soles




the upper shoe is made from parley ‘ocean plastic’, which is collected in coastal areas in the maldives, and includes illegal deep-sea gillnets. using tailored fiber technology from adidas’ ‘futurecraft’ projects, the technique enables unique footwear designed to be tailored to the individual needs of any athlete. people around the world are being given until the end of july 2016 to enter a contest to earn one of the 50 available pairs on the parley website. 


‘so much work has happened behind the scenes since we launched our partnership with adidas. we are creating new standards, new materials and technologies that are so different to those the sporting goods industry is used to,’ explains cyrill gutsch, founder of parley for the oceans. ‘it is an ongoing challenge, but we achieved the first step. now we can replace new plastic with recycled marine plastic debris: parley ocean plastic. we can create footwear and apparel products with it and we are ready to scale it up.’

the upper shoe made from ocean plastics 

    have something to add? share your thoughts in our comments section below.
    all comments are reviewed for the purposes of moderation before publishing.

    comments policy
    LOG IN
    designboom's comment policy guidelines
    generally speaking, if we publish something, it's because we're genuinely interested in the subject. we hope you'll share this interest and if you know even more about it, please share! our goal in the discussion threads is to have good conversation and we prefer constructive opinions. we and our readers have fun with entertaining ones. designboom welcomes alerts about typos, incorrect names, and the like.
    the correction is at the discretion of the post editor and may not happen immediately.

    what if you disagree with what we or another commenter has to say?
    let's hear it! but please understand that offensive, inappropriate, or just plain annoying comments may be deleted or shortened.

    - please do not make racist, sexist, anti-semitic, homophobic or otherwise offensive comments.
    - please don't personally insult the writers or your fellow commenters.
    - please avoid using offensive words, replacing a few letters with asterisks is not a valid workaround.
    - please don't include your website or e-mail address in your comments for the purpose of self-promotion.
    - please respect jury verdicts and do not discuss offensively on the competition results
    (there is only one fist prize, and designboom usually asks renown professionals to help us to promote talent.
    in addition to the awarded designs, we do feel that almost all deserve our attention, that is why we publish
    the best 100-200 entries too.)

    a link is allowed in comments as long as they add value in the form of information, images, humor, etc. (links to the front page of your personal blog or website are not okay). unwelcome links (to commercial products or services of others, offensive material etc. ) will be redacted. and, ... yes, spam gets banned. no, we do not post fake comments.


    a diverse digital database that acts as a valuable guide in gaining insight and information about a product directly from the manufacturer, and serves as a rich reference point in developing a project or scheme.

    technology news

    keep up with our daily and weekly stories
    503,123 subscribers
    - see sample
    - see sample
    designboom magazine