apple colorizes the all-new M1-enabled iMac — its first redesign since 2012

apple has introduced — for the first time — a new iMac in a spectrum of vibrant colors featuring a much more compact and thin design, enabled by the M1 chip. like its predecessors, it offers powerful performance in a design that’s just 11.5 millimeters thin resulting in a profile that almost disappears. a 24-inch 4.5K retina display with 11.3 million pixels, 500 nits of brightness and over a billion colors ensures a vivid viewing experience.

images by apple

apple has reinvented its iconic iMac not only through its design which is now thinner and more compact, but also by enabling it with the M1 chip. the system-on-chip architecture and power-efficiency of the M1 allows for the logic board and thermals to be reduced compared to previous versions. with an array of new colors — green, yellow, orange, pink, purple, blue and silver — the new iMac personalizes and elevates any space. a new power connector attaches magnetically through a woven 2-meter-long color-matched cable.

‘M1 is a gigantic leap forward for the mac, and today we’re excited to introduce the all-new iMac, the first mac designed around the breakthrough M1 chip,’ said greg joswiak, apple’s senior vice president of worldwide marketing. ‘with its striking design in seven stunning colors, its immersive 4.5K retina display, the best camera, mics, and speakers ever in a mac, and touch ID, combined with the amazing performance of M1 and the power of macOS big sur, the new iMac takes everything people love about iMac to an entirely new level.’

the new iMac features an expansive 24-inch 4.5K retina display2 with narrower borders and 11.3 million pixels. with a P3 wide color gamut and over a billion colors, plus 500 nits of brightness, images are vivid and more brilliant. this new display also features true tone technology, which automatically adjusts the color temperature as the environment changes for a more natural viewing experience. in addition, the 4.5K retina display on the new iMac has an industry-leading anti-reflective coating for greater comfort and readability.

the iMac M1 chip also comes with the best camera, mics and speakers ever in a mac. a 1080p HD camera delivers high-quality video and great performance in low light. it also features a studio-quality-three-microphone array for clearer calls and voice recordings. finally, it has two pairs of force-cancelling woofers placed side by side for an impressive bass response, while reducing vibrations. the result is a six-speaker sound system that produces a massive sound stage with strong, articulate bass and crystal-clear mids and highs.

the new 24-inch iMac will be available to order on april 30th.