apple unpacks fresh iPad, iPhone, TV and watch products
apple unpacks fresh iPad, iPhone, TV and watch products
sep 10, 2015

apple unpacks fresh iPad, iPhone, TV and watch products

apple unpacks fresh iPad, iPhone, TV and watch products
all images courtesy of apple






like rockstars rolling into town, apple presented their latest products to a thunderous applause at the bill graham civic auditorium in san francisco, california. all together they launched four devices: the ‘iPad pro’, a refreshed apple TV, ‘iPhone 6S’ and ‘6S plus’, and an Hermès collaboration that sees new apple watch faces. the presentation featured CEO tim cook, and his cast of apple executives, detailing all the products including availability and price points. in long established apple fashion, the keynote also involved videos of chief design officer, jonathan ive highlighting design facets. 

apple-ipad-pro-iphone-6s-apple-tv-designboom-02the family of iPads




‘iPad pro’ and accessories 


to attract artists, creatives and business alike apple introduced 12.9 inch ‘retina’ display ‘iPad pro’. the new larger tablet is thing and light and provides ten hour battery life. the screen, with its 5.6 million pixels, incorporates a refined multi touch technology and variable refresh rate to control power usage. included inside the unibody anodized aluminum enclosure are four speakers to provide clear stereo sound.  

apple-ipad-pro-iphone-6s-apple-tv-designboom-03the ‘iPad pro’ will come in three colors




along with the new ‘iPad pro’, apple ushered in the ‘pencil’. a precision input device available for purchase separately, which makes drawing and sketching natural. the display takes into account the ‘pencil’ to reduce latency and deliver accuracy for activities like fine art illustration and detailed 3D design. sensors inside measure both pressure and tilt for a fast and fluid drawing experience, while a built in ‘lightning’ connect makes for quick and easy pairing and charging. 

apple-ipad-pro-iphone-6s-apple-tv-designboom-04the ‘pencil’ will add detailing drawing capabilities 



another accessory was the ‘smart keyboard’, which extends the utility of ‘iPad pro’, offering a full sized keyboard in a thin, durable design. it attaches to tablet’s latest ‘smart connector’ port, eliminating the need for a separate battery, on/off switch or bluetooth pairing. the accessory is covered in a woven fabric and features keys stability and satisfying key feel of standard keyboard, but is also easily foldable and can transform into a ‘smart cover’.

apple-ipad-pro-iphone-6s-apple-tv-designboom-05the ‘pencil’ is pressure senstive


apple-ipad-pro-iphone-6s-apple-tv-designboom-06the device allows for quick edits in an assortment of different apps


apple-ipad-pro-iphone-6s-apple-tv-designboom-07the larger ‘iPad pro’ is still manageable with one hand


apple-ipad-pro-iphone-6s-apple-tv-designboom-08the smart keyboard and smart cover combination 


apple-ipad-pro-iphone-6s-apple-tv-designboom-09the apple tv along side it’s refreshed interface



next generation apple tv


apple also focused on the living room, where families come together to watch movies, television and play games. the fresh apple tv is built from the ground up with high performance hard and introduces an intuitive user interface using the ‘siri remote’. the operating system ‘tvOS’ is based the on popular iOS, enabling developers to bring new apps and games specifically for the television directly from the apple tv app store. 

apple-ipad-pro-iphone-6s-apple-tv-designboom-10the remote includes a glass touch interface 




the ‘siri remote’ simplifies how users select, scroll and navigate through content using a a glass touch surface that handles both small, accurate movements as well as big, sweeping ones. with ‘siri’ users can search tv shows and movies by title, genre, cast, crew, rating or popularity. the apple tv will search ‘iTunes’ and popular apps from netflix, hulu, HBO and showtime, displaying all the ways the resulting tv shows and movies can be played. the voice activation offers playback control and on screen navigation, as well as quick access to sports, stock and weather information.  

apple-ipad-pro-iphone-6s-apple-tv-designboom-11the tv addition will include games 


apple-ipad-pro-iphone-6s-apple-tv-designboom-12the ‘iPhone 6s’ and ‘iPhone 6s plus’ will come in four different colors




iPhone 6s and 6s plus


traditionally, around this time apple upgrades their ‘iPhones’ as well. this time they kept the exterior shell the same and changed everything inside.  the advanced ‘iPhone’ pioneers ‘3D touch’, which senses force to enable intuitive new ways to access features and interact with content. this provides shortcuts to the things users do most, so sending messages or taking selfies can be just done with a simple press from the home screen. the wildly used camera has been bumped to a 12 megapixel back facing sensor as well as a five megapixel sensor facing forward. the innovative sensors can record in 4K resolution as well as create a new format of photos called ‘live photos’. the new medium adds motion to a snapshot with just a press, revealing the moments immediately before and after the shot was taken. ‘iPhone 6s’ and ‘6s plus’ are made from the strongest glass on any smartphone and 7000 series aluminum, the same alloy used in the aerospace industry, comes in the same colors but also includes a new rose gold finish. 


apple-ipad-pro-iphone-6s-apple-tv-designboom-13the rose gold is a new addition


apple-ipad-pro-iphone-6s-apple-tv-designboom-14the 3D touch features adds quick options on the home screen


apple-ipad-pro-iphone-6s-apple-tv-designboom-15the ‘iPhone’ have paired stands 


apple-ipad-pro-iphone-6s-apple-tv-designboom-16the hermès leather band and watch face



apple watch and hermès collaboration 


apple and hermès have come together to showcase apple watches in stainless steel and fine crafted leather bands in distinctive styles, including the single tour, double tour and cuff, while respecting the design and functionality of the watch. ‘apple and hermès make very different products, but they reflect the deep appreciation of quality design,’ describes jonathan ive, apple’s chief design officer. ‘both companies are motivated by a sincere pursuit of excellence and the desire to create something that is not compromised. apple watch hermès is a true testament to that belief.’  


apple-ipad-pro-iphone-6s-apple-tv-designboom-17the apple watch will come with even more variety of straps


  • i’m glad the new ipad pro is thing and light


have something to add? share your thoughts in our comments section below.
all comments are reviewed for the purposes of moderation before publishing.

comments policy


a diverse digital database that acts as a valuable guide in gaining insight and information about a product directly from the manufacturer, and serves as a rich reference point in developing a project or scheme.

technology news

keep up with our daily and weekly stories
507,209 subscribers
- see sample
- see sample
designboom magazine