at the steve jobs theater today, september 12 — on site its new cupertino campus — apple announced its latest innovations, which includ three new iPhones and major updates to its watch series. take a look at the biggest announcements in detail below. 


CEO tim cook introduces the keynote by speaking about apple’s new store in milan

 

iPhone Xs, Xs max

 

iPhone Xs and iPhone Xs max are set to be the brand’s most advanced devices to date. at 5.8 inches for the Xs and 6.5 for the Xs max, the duo feature super retina displays, an improved dual camera system with breakthrough photo and video features, the first 7-nanometer chip in a smartphone, quicker face ID recognition, and wider stereo sound — all incased in a sleek new gold, space gray or silver finish.


iPhone Xs and Xs max feature a 5.8-inch and 6.5-inch all-screen design, respectively 

 

 

innovations include a wider stereo playback, which creates a more immersive soundstage; a front and back glass design with the most durable glass ever; improved scratch resistance; and faster wireless charging. iPhone Xs and iPhone Xs max reach new levels of splash and water resistance for up to 2 meters for 30 minutes and protect against everyday spills.


a faster dual camera system offers breakthrough photo and video features

 

 

the iPhone Xs and Xs max come with iOS 12, a platform which introduces new AR experiences, streamlines photo sharing and organization, and makes communications more expressive with new animoji and memoji. new siri shortcuts give any app the capability to interact with siri, while new privacy features help protect users from being tracked on the web. 


the devices come in gold, space gray and silver finishes

 

iPhone XR

 

apple has also introduced iPhone XR, a device which features a 6.1-inch liquid retina display. the all-screen glass and aluminum design boasts the most advanced LCD in a smartphone, an A12 bionic chip with next-generation neural engine, the truedepth camera system, face ID, and an advanced camera system that creates dramatic portraits using a single lens.

 

iPhone XR comes in six new finishes: white, black, blue, yellow, coral, and (PRODUCT)RED. positioned as a more affordable option than the XS and XS max ($999 and $1099 respectively), prices start at $749.


iPhone XR comes in six new finishes: white, black, blue, yellow, coral and (PRODUCT)RED

 

 

‘the new iPhone XR has a gorgeous new aerospace-grade aluminum and glass enclosure that has IP67 protection from liquids and dust, long all-day battery life and comes in six beautiful finishes,’ says philip schiller, apple’s senior vice president of worldwide marketing. ‘iPhone XR makes it possible for even more people to have the great experience of the latest iPhone X technology, in beautiful new designs, at a more affordable price.’


a 6.1-inch all-screen liquid retina display stretches into the corners of iphone XR

 

watch series 4

 

the redesigned and re-engineered apple watch series 4 retains the character of the original design, but has been carefully refined to bring together new hardware and software enhancements into a unified form. a 30 percent larger display is seamlessly integrated into a thinner, smaller case. offered in two sizes — 40mm and 44mm — series 4’s microphone has been relocated to reduce echo for better sound quality, with a 50 percent louder speaker optimized for phone calls, siri and walkie-talkie.


a suite of new motion faces react uniquely with the curved edges of the case

 

 

a big focus for apple watch series 4 is health. users can take an ECG reading right from their wrist using electrodes built into the digital crown and electrical heart rate sensor in the back crystal. all recordings and any noted symptoms are stored in the health app, and can be shared directly with a physician.


highlights of the apple watch series 4 include a new display, electrocardiogram and fall detection feature

 

 

using with watchOS 5, apple watch intermittently analyzes heart rhythms and sends a notification if an irregular heart rhythm is detected. it can also alert the user if the heart rate exceeds or falls below a specified threshold. furthermore, a fall detection feature analyzes wrist trajectory and impact acceleration to send the user an alert after a fall, which can be dismissed or used to initiate a call to emergency services.


the back of the device is composed of black ceramic and sapphire crystal

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