apple announces action button for iPhone, acoustic airpods, wide-angle watch screen & more

Apple’s september 2024 keynote Roundup

Apple’s annual September Keynote is always a highlight for tech enthusiasts, and 2024 was no exception. This year, the company unveiled a wide range of exciting updates, reinforcing its position at the forefront of innovation. From health and fitness advancements to cutting-edge artificial intelligence technology, Apple has continued to evolve its products to meet the growing needs of users around the world.

Building on the launch of Apple Intelligence earlier this year, the keynote highlighted major upgrades to the Apple Watch, AirPods, and iPhone — all designed to improve user experience in profound ways. Whether you’re looking to track your health more precisely, enjoy a more immersive audio experience, or unlock the full potential of artificial intelligence on your phone, Apple has something for everyone. Following the September keynote, designboom rounds-up the most exciting products and features announced, each promising to reshape how Apple users interact with technology in their everyday lives.

Apple introduces its iPhone 16 lineup | images © Apple

iPhone 16: Power Meets Personalization

Apple unveiled its next generation of iPhones during its September 2024 Keynote, led by the iPhone 16 and iPhone 16 Plus. It is packed with AI-driven features that enhance personalization. Available in new colors like ultramarine, teal, and pink, these models sport Ceramic Shield technology, making them 50% tougher than before.

With the new A18 chip, iPhone 16 models are 30% faster and more energy-efficient, ensuring high performance with less power. Kaianne Fredrance, VP of iPhone Product Marketing, also introduced the Action Button, which allows users to quickly access camera features and other tools.

the iPhone 16 is available in new colors like ultramarine, teal, and pink

Craig Federighi detailed the powerful Apple Intelligence software, which uses generative AI models to improve everything from writing tools in iOS to image search in the Photos app. Apple Intelligence respects privacy with its Private Cloud Compute technology, which ensures that your data remains on your device.

The camera system is another standout feature, combining a 48MP main camera with a 12MP 2x telephoto and a 12MP ultra-wide camera for a dynamic photography experience. Piyush Pratik, Product Manager, emphasized how these lenses, paired with Camera Control features, elevate photography. Whether capturing fine details or shooting in low-light, the iPhone 16’s camera system delivers impressive results, and offers the equivalent of four lenses in your pocket.

The iPhone 16 Pro models, revealed by Greg ‘Joz’ Joswiak, come with an even larger 6.3-inch and 6.9-inch display, and introduce a titanium design in finishes like black, white, and desert titanium. These models offer longer battery life than any previous iPhone.

Apple Watch Series 10 is the largest and thinnest yet

Apple Watch Series 10: Bigger, Thinner, and Smarter

The new Apple Watch Series 10 takes wearable tech to the next level, featuring Apple’s largest and thinnest design yet. With a display that’s up to 30% larger than previous models and rounded corners for a softer, more streamlined look, the Series 10 introduces Apple’s first wide-angle OLED display. According to Jeff Williams, Apple’s COO, the watch display is crucial for readability, especially from angles, where it appears 40% brighter.

Comfort remains a top priority with its slim 9.7 mm profile — almost 10% thinner than Series 9 — and its lightweight, polished aerospace-grade titanium body, replacing steel. This generation also includes new finishes in jet-black, rose gold, and silver aluminum. The Series 10 boasts the fastest charging speed yet, with up to 80% battery in just 30 minutes, making it practical for day-and-night wear.

Apple Watch Ultra 2 is the ultimate sports and adventure watch

Health features have also evolved, as the Apple Watch now offers sleep apnea detection, alongside existing capabilities like heartbeat irregularity notifications and ovulation tracking. A Translate app and a new Intelligent Photo app also add utility.

For fitness enthusiasts, the watch is ideal for water activities, equipped with a built-in depth gauge and water-resistant temperature sensor. Julz Arney, Director of Fitness Technology, highlighted a new Tides app for real-time tide information, and a redesigned Oceanic+ app for snorkeling.

For those who need more durability, the Apple Watch Ultra — designed with recycled titanium — remains the most rugged option. It supports advanced features like stroke detection for swimmers and offline maps for hikers.

AirPods 4 are Apple’s most comfortable model yet

AirPods 4: Acoustic Performance unveiled during keynote 2024

Apple also revealed the AirPods 4, offering a breakthrough in both comfort and sound. Using advanced modeling to analyze thousands of ear shapes, the design ensures a better fit for everyone. Kate Bergeron, VP of Engineering, emphasized the new acoustic architecture, delivering deeper bass and crystal-clear highs.

A hands-free experience is enhanced by head gestures to respond to Siri, and the introduction of voice isolation technology removes background noise for more precise communication. For high-noise environments, a premium model includes even more advanced noise cancellation, perfect for planes or busy city streets. The new Transparency mode allows wearers to hear their surroundings during conversations without stopping their music.

AirPods Pro 2 further expands its role with new health capabilities. In collaboration with hearing health experts, AirPods now feature a hearing test to help detect gradual hearing loss, and a clinical-grade hearing aid option transforms the AirPods into a personalized hearing device.

the iPhone 16 puts the power of four professional lenses right in your pocket. Is this conversation helpful so far?

AirPods Max range is available in new colors

company: Apple