apple watch introduces the digital crown of smartwatches
apple watch introduces the digital crown of smartwatches apple watch introduces the digital crown of smartwatches
sep 09, 2014

apple watch introduces the digital crown of smartwatches

apple watch introduces the digital crown of smartwatches
all images courtesy of apple




apple’s iWatch is real and it’s officially called watch. at the event in san francisco, tim cook described the device as the next chapter in the company’s history. it’s a ‘comprehensive health and fitness device, an extremely precise and customizable timepiece,’ he explained. the device features infrared and visible-light LEDs, along with photosensors to detect your pulse, and ‘the display also senses force, quite literally adding a new dimension to the user interface.’ added sir jony ive.


update: announced at the apple event on march 9th, 2015, the ‘watch’ will be available on april 24 to customers in australia, canada, china, france, germany, hong kong, japan, the UK and the US.




incorporating powerful technologies into something small enough to wear on the wrist presented some very big design challenges. apple watch combines a series of remarkable feats of engineering into a singular, entirely new experience. one that blurs the boundaries between the physical object and the software that powers it.

apple watch



available in stainless steel, anodized aluminum and 18 karat gold, the device uses multiple technologies in conjunction with your iPhone to keep time within 50 milliseconds of the definitive global time standard. it can also automatically adjust to the local time when you travel. apple watch also presents time in a personal context by sending you notifications and alerts relevant to your life and schedule.

apple watch



the crown has been a standard feature on watches for more than a century – the design is a multifunctional input device that lets you zoom, scroll, and select without covering the’s as integral to apple watch as the click wheel is to iPod,’ explains apple, ‘or the mouse is to mac.’

apple watch

apple watch

you can scroll, zoom, and navigate apple watch without covering the display



the new watch OS has been built from the wrist up. the home screen lets you quickly find your favorite apps. the custom font is easy to read at arm’s length, and the force-sensitive retina display puts functionality at your fingertip. technically speaking, it’s one amazing little device.

apple watch


because it touches your skin, the device adds a physical dimension to alerts and notifications — you’ll feel a gentle tap when you receive an incoming message. apple watch also allows you to connect with your favorite people in some new, spontaneous ways not possible with any other device.

  • too bad he didnt study harder the braun and ventura designs:

    lumenie says:
  • if only Dieter designed watches :$

    pg says:
  • I personally appreciate this product, I’m pretty confident it’s going to be another huge hit.
    Geek’s corner: the rubber wristband is actually the same one designed by Mr Marc Newson for his Ikepod watches, I just wonder if there is already his “hand” on this product range (also the case looks very “Newsonian” in style, details, connections and proportions). Regarding the Braun (but also many others, I think) references, it personally does not disturb me, since I see the whole operation as an homage, an ode to The Watch.

    m says:
  • As a Mac user since about 1985, I am a fanboy, but never found watches all that necessary ..especially since the iPhone. But, if it broadens the Mac user base, I am for it – for other people.


    jimCan says:

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