at the corner of cutting-edge and style, the autonomous aston martin lagonda leads the way

at the corner of cutting-edge and style, the autonomous aston martin lagonda leads the way

aston martin is renowned for its relentless dedication to driving excellence. since the brand’s inception in 1904, the world has seen one breathtaking car after another. now in 2018, presented at the geneva motor show, the newest head turner is here, and it’s unlike anything before. the lagonda vision concept is a bold new step. it’s the revolutionary concept we all hope to see soon at the dealers and even more so in our garage.

aston martin lagonda vision concept
an uninterrupted window runs down the middle of the car
all images courtesy aston martin



this exciting new vehicle includes an uninterrupted window that folds gracefully from start to finish. it offers unrivaled visibility — except that of a motorcycle. the stylings are a combination of subtle and bold, one of many paradoxes the brand is attempting to master. this car’s design is one step closer to aston martin’s goal ‘to be the world’s first zero emission luxury brand – a reinvention of the world-renowned luxury marque, unapologetically taking full advantage of the latest advances in emission-free powertrain and autonomous driving technologies.’ the lagonda vision concept is fully autonomous and therefore front seats are designed to swivel in 360 degrees.  

aston martin lagonda vision concept
bold and subtle styling



this car is also a reassertion of the brand’s dedication to refinement. the cabin was designed in collaboration with david linley — perhaps like a upscale yacht — and uses british wools, silks and cashmere in harmony with some of the most modern materials known to man, such as carbon fibre and ceramic tiles. the car is futuristic but doesn’t loose the human touch, an element that, despite technological advancements, will never be outdated.  

aston martin lagonda vision concept
light up the night with the new LED lights



it’s refreshing to see such originality from this legendary brand. there is much to commend about this revolutionary design, which presents incredible veracity; yet, as with all cars, the only real test of virtue is from behind the wheel. based on its heritage, we expect great things. 

aston martin lagonda vision concept
ride is style right into the future

aston martin lagonda vision concept
cut from a different cloth 

aston martin lagonda vision concept
an advanced control panel 

aston martin lagonda vision concept
a roomy interior with fine handmade detail work

  • Aston Martin has always been an overstated brand with under-furnished credentials, but this actually brings them to a place I thought they would never reach . . . state of the art. I wonder how much they want for it, considering that they want almost half a million for a car inferior to a mustang,

  • Nice … but who is the market for this petrol driven car. It almost seems like an anachronism at this point in time. Simple its not!

    leonardo sideri
  • Wooooo…. that is a statement.



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