AUDI shipping container scoreboard illuminates with A8 headlights

AUDI shipping container scoreboard illuminates with A8 headlights
all images courtesy of AUDI

 

 

 

situated on the shores of brooklyn, AUDI has built a giant scoreboard showcasing top 2014 world cup scores made from 28 audi A8 models and 45 shipping containers. the digital clusters that display numerals on the 40-foot digital installation are made up entirely from the LED headlights of the featured vehicles. visible from miles away, including from an airplane, the towering structure celebrates all soccer match scored posted throughout the four-week installation, broadcasting the match results live through monday, july 14th.

 

‘AUDI is proud to bring the passion of international soccer to the shores of manhattan with a fun, eye-catching led installation. as the U.S. appetite for international soccer grows, AUDI will continue to bring fans exciting activations that enhance their soccer experience,’ said loren angelo, director of marketing, AUDI of america.

 

 

AUDI soccer scoreboard
video courtesy of audiofamerica

 

the scoreboard displays results from the USA vs. ghana  game

A8 headlights illuminate the digits

stacked shipping containers are placeholders for the cars

results from the brazil vs. mexico match

numerals form the score for the germany vs. portugal game