at the 2018 geneva motor show, AUDI, italdesign and airbus are presenting the ‘pop.up next’ concept — a hybrid vehicle that blends a self-driving car and passenger drone with an aim to solve traffic problems in cities. the all-electric, fully automatic concept promises horizontal and vertical mobility. in the distant future, the ‘pop.up next’ could transport people in cities quickly and conveniently both on the road and in the air.

AUDI italdesign pop up next
‘pop.up next’ could transport people in cities quickly and conveniently both on the road and in the air



together with AUDI and airbus, italdesign developed ‘pop.up next’ with an ultra-light, two-seater passenger cabin, which can be attached either to a car or flight module. internally, the dominant feature is a 49-inch screen which engages humans and machine through speech and face recognition, eye-tracking and a touch functions. meanwhile, AUDI is supporting the project with its expertise in battery technology and automation. ‘creativity is needed where new mobility concepts for cities and people’s diverse needs are concerned,’ says dr. bernd martens, AUDI board member for procurement and president of italdesign. ‘pop.up next is an ambitious vision that could permanently change our urban life in the future.’

AUDI italdesign pop up next
internally, the dominant feature is a 49-inch screen which connects humans and machine



italdesign is the company behind future-oriented vehicle concepts for AUDI and customers around the globe. ‘various players will define the rules of urban mobility in the future,’ says jörg astalosch, CEO of italdesign. ‘we are proud to collaborate with airbus, the leading company in the aerospace industry, to investigate solutions for future mobility.’ astalosch envisions ‘pop.up’ next’ as a flexible on-demand concept that could open up mobility in the third dimension to people in cities. while an early version of ‘pop.up’ was premiered at the 2017 geneva motor show, the ‘next’ edition is significantly lighter than its predecessor and boats a completely redesigned interior scheme.

AUDI italdesign pop up next
‘pop.up next’ provides an ultra-light, two-seater passenger cabin 

AUDI italdesign pop up next
the cabin can be attached either to a car or flight module

    have something to add? share your thoughts in our comments section below.

    comments policy
    LOG IN
    designboom's comment policy guidelines
    generally speaking, if we publish something, it's because we're genuinely interested in the subject. we hope you'll share this interest and if you know even more about it, please share! our goal in the discussion threads is to have good conversation and we prefer constructive opinions. we and our readers have fun with entertaining ones. designboom welcomes alerts about typos, incorrect names, and the like.
    the correction is at the discretion of the post editor and may not happen immediately.

    what if you disagree with what we or another commenter has to say?
    let's hear it! but please understand that offensive, inappropriate, or just plain annoying comments may be deleted or shortened.

    - please do not make racist, sexist, anti-semitic, homophobic or otherwise offensive comments.
    - please don't personally insult the writers or your fellow commenters.
    - please avoid using offensive words, replacing a few letters with asterisks is not a valid workaround.
    - please don't include your website or e-mail address in your comments for the purpose of self-promotion.
    - please respect jury verdicts and do not discuss offensively on the competition results
    (there is only one fist prize, and designboom usually asks renown professionals to help us to promote talent.
    in addition to the awarded designs, we do feel that almost all deserve our attention, that is why we publish
    the best 100-200 entries too.)

    a link is allowed in comments as long as they add value in the form of information, images, humor, etc. (links to the front page of your personal blog or website are not okay). unwelcome links (to commercial products or services of others, offensive material etc. ) will be redacted. and, ... yes, spam gets banned. no, we do not post fake comments.


    a diverse digital database that acts as a valuable guide in gaining insight and information about a product directly from the manufacturer, and serves as a rich reference point in developing a project or scheme.

    technology news