augmented reality bus shelter by pepsi max creates unbelievable scenarios augmented reality bus shelter by pepsi max creates unbelievable scenarios
mar 25, 2014

augmented reality bus shelter by pepsi max creates unbelievable scenarios

augmented reality bus shelter by pepsi max creates unbelievable scenarios



pepsi max has surprised commuters with their ‘unbelievable’ AR installation at a bus shelter on new oxford street in london. the intervention locates a special real-time display on the exterior face of a billboard wall, which visualizes a realistic augmented live stream of exaggerated events from the inside. from a giant robot crashing through the road’s brickwork to a passerby being abducted by flying saucers, the interactive experience creates unusual scenarios on the street, engaging the public for a publicity stunt.


to watch the action unfold, see the video below:



  • Really love this! I would wait for a bus just to watch.

    Kelly Bader says:
  • I really like the music in the Pepsi Max Unbelievable video. what’s the name of the song and the composer? I’d like to buy the music. thanks

    Joelle says:
  • This is brilliant!
    Do you know which agency has created this installation?

    Lilian says:
  • this is a dream bus shelter!
    when you have time install one in Porto, Portugal 🙂

    ANTc says:
  • so cool….

    Fatih says:
  • Thank You! Wonderful reactions of the peoples faces.
    What a kick! Brilliantly executed.

    Ron Smith says:
  • want to have this to Tampere, Finland. asap.

    tuula uusitalo says:

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